Andy on Twitter

  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
  • It’s interesting to me how when a company () details how it will respond to legislation it is deemed by the… ,
  • Good read on the interference of Govt in how the Internet works... Internet's founder, US officials slap down News… ,
  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
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FT on Social Media

FT features Dell in a piece on Social Media… good read. Folks often ask me about the ROI of social media, this starts to get at it. Bottom-line, making customers happier through better access to information reduces costs and boosts sales.

This is a two-fold opportunity for tech vendors. By adopting a greater quotient of Web 2.0 marketing techniques, marketing executives can rise to the demands of what buyers want for information that adds to their purchase intelligence. At the same time, executives can demonstrate that they can take money off the table, by deploying less expensive marketing techniques. And every marketer’s chief operating officer or chief executive would applaud initiatives to reduce versus expand budget.

One of the biggest trends in marketing is using social media and social networking both to increase customer response time, authenticity, and to leverage communications. Many technology vendors are leading that charge and taking slightly different tacks to do so but all are seeing increases in positive brand association and customer engagement while decreasing both relative and total costs.

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