• Connect

Four Attributes of Public Engagement

Richard Edelman has some great thoughts on the four attributes of public engagement. Well worth a read if you are in the communications field.

  • First, it is democratic and decentralized. Like Dell’s IdeaStorm
  • Second, it aims to inform the conversation. (Which is different than engineering stories).
  • Third, it calls for engagement with influencers of all stripes.
  • Fourth, it suggests that reputation is built on policy and communication. See what we are doing with Regeneration.org.

Well worth a read…

Speak Up — Add Your Thoughts

Array

Connections

  • Connect
How did you connect?   [?]