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Four Attributes of Public Engagement

Richard Edelman has some great thoughts on the four attributes of public engagement. Well worth a read if you are in the communications field.

  • First, it is democratic and decentralized. Like Dell’s IdeaStorm
  • Second, it aims to inform the conversation. (Which is different than engineering stories).
  • Third, it calls for engagement with influencers of all stripes.
  • Fourth, it suggests that reputation is built on policy and communication. See what we are doing with Regeneration.org.

Well worth a read…

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