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Clever Communications Backfire…

Interesting Editorial from USA Today… I don’t know how many companies I’ve watched fall victim to this same temptation…

The long and short of it…

Huckabee did so by calling a press conference Monday to announce that, after reflecting on the negative nature of the campaign, he would refrain from running an ad attacking opponent Mitt Romney. Then he showed the ad to reporters, thereby guaranteeing its wide distribution

… Griffin came at it from the opposite direction. He released something — a NASA study of air safety — but only under pressure and in a form so scrambled and redacted as to be virtually unusable, on a day it was guaranteed to attract minimal attention.

Seems clever till everyone starts reporting on, well, how clever you think you are.

In other words, Huckabee released something by claiming he hadn’t. Griffin didn’t release something by claiming he had. In both cases, they accomplished little but the focusing of attention on their deceptions.

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One Response

  1. By Eric Eggertson on January 5th, 2008 at 12:07 am

    That’s the old game of “I was going to call you a liar, but decided not to.” (Oops! You just did!)

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