Some interesting facts on user generated content from a recent Deloitte study… Highlights include data on:
- User-generated content as an activity for all generations
- 40% of all survey respondents are making their own entertainment (editing movies, music and photos)
- One-third of online content viewing is done on user-generated site
- An interest in traditional media for all consumers – even Millennials
- 72% enjoy reading magazines over finding the same information online; 58% of Millennials agree magazines help them learn what’s “in”
- Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year
- How habit and personal relationships drive Web traffic
- Search engines and word of mouth are the most effective way to drive site traffic — 85% of Xers are influenced by a recommendation
- 87% of respondents continually visit the same Web sites
- The future: centralizing home media into one entertainment center
- Millennials are combining different technologies and platforms:
- 64% want to connect their TV to the Internet for viewing videos and downloading content to the TV
- 57% want a device that lets them do everything
- 49% want one device to be the center of the home media experience
