Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
  • Inspired

You Are Not A Gadget

Once every year I rewrite my core speech, updating my thinking and ideas. This time round I’m giving it another degree of thought as I want to use it as the foundation for a book.

For the past ten years or so I’ve been a huge advocate of all things social. That’s not about to change. What I am becoming more cognizant of are the effects of social media. Jaron Lanier’s You Are Not A Gadget lit a fire under many of my thoughts and provided a refreshing perspective on what we need to do to thrive in the social age. I strongly recommend reading it.

Years ago, a CEO I worked for said “anonymity breeds irresponsibility”. Jaron is right, don’t post anonymously unless you are really in danger. I wonder how many community managers are really looking at the identity of those posting on their sites. Systems for accountability need to improve.

We need new ideas and thinking for rewarding creators. We need to make more time to create and craft – and not confuse that with expression. Posting photos to Twitter is not the same as creating art. Jaron’s idea that we “post a video once in a while that took you one hundred more times to create than it takes to view” drives home the idea that we need to create, not just transmit.

As I glanced through my Twitter feed looking at the brands I love and follow, I was surprised how much of the communications were trivial. Jaron suggests we “write a blog post that took weeks of reflection…”. Again, authentic communications – the stuff we want — shouldn’t be trivial.

You Are Not A Gadget enforced for me how much work brands have ahead of them to connect with customers through social. And how big the issues are for all of us living in the social sphere.

Love to hear your thoughts if you’ve read the book.

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