A great read on the formation of Wired – arguably the most important magazine in Tech. I remember the first issues and hanging with Louis and Jane in the Wired offices. Was very cool. John Battelle’s impact on the industry has been remarkable. All goes to show that the good guys can win. They not only changed they way we talk about technology, but what gets included in the talk. And from a pure design standpoint, they tipped the old rules on their head.