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  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
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Why Emotion Matters in Messaging

Interesting piece which gets at why emotion matters in messaging and marketing – even in hi-tech. Liked the simple table-based explanation:

Three hundred years ago, Rene Descartes famously led Western culture astray by declaring, “I think, therefore I am.” But the breakthroughs in brain science made possible by fMRI scans have over the past 20 years made a liar of Descartes. Nowadays, we know:

image

To put it another way, the notion of the consumer as Mr. Spock from Star Trek has been replaced by the realization that, of course, the consumer is really more like Homer Simpson. We make decisions out of laziness, greed, stupidity, altruism and numerous other motives that don’t show up on company’s spreadsheets of the “intellectual alibi” reasons why people justify a purchase.

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