Andy on Twitter

  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,
  • Just saw this on 10. Great ad. Wonder a bit as to whether is sells against what people want to buy. But still, is… ,
  • Great idea ... Covid 19 coronavirus: Trade Me founder keen for bluetooth 'CovidCard' alternative to tracing app - N… ,
  • What a flagrant waste of tax payer money. Could have been built for a fraction of this. BCG and AWS earn $900k ap… ,
  • Beggars belief that our government can abandon all democratic processes, enforce isolation, lock down cities but no… ,
  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Connect

Why Emotion Matters in Messaging

Interesting piece which gets at why emotion matters in messaging and marketing – even in hi-tech. Liked the simple table-based explanation:

Three hundred years ago, Rene Descartes famously led Western culture astray by declaring, “I think, therefore I am.” But the breakthroughs in brain science made possible by fMRI scans have over the past 20 years made a liar of Descartes. Nowadays, we know:

image

To put it another way, the notion of the consumer as Mr. Spock from Star Trek has been replaced by the realization that, of course, the consumer is really more like Homer Simpson. We make decisions out of laziness, greed, stupidity, altruism and numerous other motives that don’t show up on company’s spreadsheets of the “intellectual alibi” reasons why people justify a purchase.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]