Andy on Twitter

  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
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What Technology Wants

I’m really enjoying Kevin Kelly’s new book – What Technology Wants. Here are some of the tenets. Available from Amazon

  • Technology is the most powerful force on the planet.
  • Technology is an extension of evolutionary life, best thought of as the 7th kingdom of life.
  • Humanity is our first technology; We are tools.
  • Technology is selfish; as a system it exhibits its own urges and tendencies.
  • Technologies cannot be banned, and none go extinct.
  • The progression of technologies is inevitable.
  • Because technologies are inevitable we can prepare to optimize their benefits.
  • Technology is not neutral but serves as an overwhelming positive force in human culture.
  • We have a moral obligation to increase technology because it increases opportunities.
  • The origins of technology lie in the Big Bang.
  • Technology preceded humans and will continue beyond us.
  • Among the things technology wants are increased diversity, complexity, and beauty.
  • Technology may be as much a reflection of the divine as nature is.
  • Technology is an infinite game, a grand story we can align ourselves with for greater meaning.

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