Andy on Twitter

  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
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Tuxedo ROI

On pondering the merit of yet another new iPhone purchace – to which the only benefit I can see is a better camera – I got to thinking about how one might justify the purchase.  

They ain’t cheap. I already have a museum grade collection of digital devices. And the one of got is ok enough. 

But here’s the difference between this purchase and most – I live on my phone.  According to Instant, between two and four hours per day. And I take a heap of photos.  Thousands per year in fact. 

So unlike a Tuxedo – which maybe gets used 40 times in ten years – maybe, just maybe, upgrading every year makes all the sense in the world. 

Once it was the PC we could justify upgrading due to all that added power and functionality.  Now it seems it’s the phone.  

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