Andy on Twitter

  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Victoria still in a state of total disarray with regard to covid testing and comms. DHS phones melting down. Covid… ,
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TRUST IN PERSON = TRUST IN ONLINE

Finally capturing up on some links and reading… a chunk of interesting research here about trust in social networks:

  • Professional decision-making is becoming more social
    • Traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions
    • Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online; however online marketing is a preferred activity by companies.
  • The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter
    • The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.
    • The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks
  • Professional networks are emerging as decision-support tools
    • Decision-makers are broadening reach to gather information especially among active users
  • Professionals trust online information almost as much as information gotten from in-person
    • Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% – combined strongly/somewhat trust; online: 83% combined strongly/somewhat trust)
  • Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
    • Three quarters of respondents rely on professional networks to support business decisions
    • Reliance has increased for essentially all respondents over the past three years
  • Social Media use patterns are not pre-determined by age or organizational
    affiliation
    • Younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.
    • There are more people collaborating outside their company wall than within their organizational intranet

There is more information here on Don Bulmer’s blog: Everyday Influence: SNCR Research Reveals Social Media’s Impact on Business and Decision Making

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