Andy on Twitter

  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,
  • Just saw this on 10. Great ad. Wonder a bit as to whether is sells against what people want to buy. But still, is… ,
  • Great idea ... Covid 19 coronavirus: Trade Me founder keen for bluetooth 'CovidCard' alternative to tracing app - N… ,
  • What a flagrant waste of tax payer money. Could have been built for a fraction of this. BCG and AWS earn $900k ap… ,
  • Beggars belief that our government can abandon all democratic processes, enforce isolation, lock down cities but no… ,
  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
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The Power of Sponsored Stories

Love this data point from the Facebook team. Are Facebook and Twitter at the core of your marketing strategy? If not, they need to be:

Ad Age: You recently launched a new ad product called "sponsored stories" so that when a user "likes" a business, that action gets turned into an ad, complete with the user’s name and image. What is the strategy there, and were there any concerns of backlash from the users?

Mr. Fischer: The direction we’re going in is really around building brands. We’ve proven that having an ad for a given brand with a friend’s name at the bottom of it– it might say, "David Fischer likes Coke" — that impact of having a name will increase brand awareness by 68%, and it has a four-times increase in purchase intent. That really is the power. And that’s the kind of brand associations we’re trying to build for companies. Branding should happen around people.

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