Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
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The Marketing Workflow

Have been collecting Marketing Workflows which I think, done right, unleash marketing productivity and efficiency. What’s interesting is how, well, primitive many of they are. Then I was bouncing around my Feedly feed and came across this piece over at Stacking Bricks. Was a really interesting view of a content workflow that you could manifest and largely automate in Simple.

THE WORKFLOW

  • We write our articles in Markdown
  • We use git locally to save our work
  • We use github to share the repo across our team (me (Amy), Alex, Thomas and Becky)
  • As we edit local files, the local (developer) copy of the site is continuously refreshed by guard
  • The podcast listing and individual pages are automatically generated from our podcast feed
  • When we git push all committed changes are automatically deployed to our host
  • We added some features to nanoc to make curating our content so much easier, and will be adding so much more!

Lots of other stuff worth noting in the story – the idea of a clear process that gets into the meat of standardising things like meta data and more. And gotta love this:

Every piece of content has a slug — or short name — we can use to build links without having to touch absolute URLs. That means if the filename or path for a page changes, so will all the links. (YESSSSS.)

Am interested in hearing about your Marketing Workflows!

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