Andy on Twitter

  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
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The Marketing Workflow

Have been collecting Marketing Workflows which I think, done right, unleash marketing productivity and efficiency. What’s interesting is how, well, primitive many of they are. Then I was bouncing around my Feedly feed and came across this piece over at Stacking Bricks. Was a really interesting view of a content workflow that you could manifest and largely automate in Simple.

THE WORKFLOW

  • We write our articles in Markdown
  • We use git locally to save our work
  • We use github to share the repo across our team (me (Amy), Alex, Thomas and Becky)
  • As we edit local files, the local (developer) copy of the site is continuously refreshed by guard
  • The podcast listing and individual pages are automatically generated from our podcast feed
  • When we git push all committed changes are automatically deployed to our host
  • We added some features to nanoc to make curating our content so much easier, and will be adding so much more!

Lots of other stuff worth noting in the story – the idea of a clear process that gets into the meat of standardising things like meta data and more. And gotta love this:

Every piece of content has a slug — or short name — we can use to build links without having to touch absolute URLs. That means if the filename or path for a page changes, so will all the links. (YESSSSS.)

Am interested in hearing about your Marketing Workflows!

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