Andy on Twitter

  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
  • It’s interesting to me how when a company () details how it will respond to legislation it is deemed by the… ,
  • Good read on the interference of Govt in how the Internet works... Internet's founder, US officials slap down News… ,
  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
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The Marketing Resourcing Delimma

A piece from AdNews that has a few comments from me on the marketing resourcing dilemma:

Andy Lark, CMO at software company Xero, and former CBA CMO, said a big challenge sits simply with human capability in the martech area – followed by process definition and invention.

“There is a serious lack of talent capable of implementing, running and then executing on today’s marketing platforms,” Lark said.

“Most CMOs now bear the burden of not just selecting marketing platforms and managing their deployment, but in reskilling, retraining and hiring the talent needed for them.”

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