Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
  • The coverage on is so ridiculous. How many people actually got great service vs. those that didn’t? And to… ,
  • A great read for all of you using Google... ,
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The Marketing Resourcing Delimma

A piece from AdNews that has a few comments from me on the marketing resourcing dilemma:

Andy Lark, CMO at software company Xero, and former CBA CMO, said a big challenge sits simply with human capability in the martech area – followed by process definition and invention.

“There is a serious lack of talent capable of implementing, running and then executing on today’s marketing platforms,” Lark said.

“Most CMOs now bear the burden of not just selecting marketing platforms and managing their deployment, but in reskilling, retraining and hiring the talent needed for them.”

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