Andy on Twitter

  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,
  • Just saw this on 10. Great ad. Wonder a bit as to whether is sells against what people want to buy. But still, is… ,
  • Great idea ... Covid 19 coronavirus: Trade Me founder keen for bluetooth 'CovidCard' alternative to tracing app - N… ,
  • What a flagrant waste of tax payer money. Could have been built for a fraction of this. BCG and AWS earn $900k ap… ,
  • Beggars belief that our government can abandon all democratic processes, enforce isolation, lock down cities but no… ,
  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
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Start With Replatforming

My contribution to what will be I am sure a tsunami of predictions…

Marketers need to go beyond digital as a discrete discipline and view it as the foundation of modern marketing. This first and foremost necessitates a replatforming of marketing from spreadsheets, random tools, and vendor-specific technologies to a coherent platform from which marketing can be orchestrated. Marketing workflow, assets, performance analysis, and orchestration will all need to take place in the cloud if marketers are to compete. As marketers look to returns on these crucial investments, a new generation in marketing decision support systems will provide the insight into aggregate marketing performance, breaking them free of narrow and myopic ROI analysis.

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