Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
  • Connect

Sometimes we don’t like the truth

But that doesn’t mean the truth shouldn’t be told.

Such a shame that the pressure – especially on front-line staff – resulted in this campaign from Heart Foundation being pulled. Brave marketing that gets cut through needs airtime.

As Mark rightly said:

“There’s a lesson here, right? Let’s take it away from heart disease for a second. Most marketers play it too safe. Most marketers don’t achieve salience. Most consumers never notice or digest the message, because we don’t push whatever the position might be far enough,” he said.

“If there’s one thing you see across successful campaigns, back to this bravery point, you have to push it up to the line, and maybe sometimes over the line – not intentionally, but the attention and effectiveness depends upon it. And I think for me it’s one of the great shames, if this is one of the great campaigns of the last five or 10 years in Australia, one of the great disappointments, though it’s understandable, is it’s been pulled.”

Kudos to Chris Taylor for a gutsy campaign. And for the honesty and authenticity in speaking to the fallout.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]