Andy on Twitter

  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
  • Betting on a vaccine amounts to betting on hope as a strategy... ,
  • How about some transparency on where these cases are originating? Aged Care? General Community? P… ,
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On The Financial Review

Australia’s leading Financial Publication started rolling out its new digital strategy today, starting with new pricing for digital subscribers. Overall, a smart move that should make it accessible to more.

This is even more critical when considering the likely shift to increasing tablet-based media consumption which is centered more on the individual rather than the group. As more social features are integrated into publications, this of course changes.

As tablet adoption follows a similar trajectory to smartphones, digital media consumption will shift from complimenting print to dominating it. While print will continue to be a key part of the media landscape, the Fin is doing exactly what smart publishers should do and that is develop a “better together” proposition for marketers.

 

This is just the start though. Publishers are going to have to quickly embrace the richness of the tablet medium. That means embracing video, audio, radio, interactive games and more. To make the application stick, they are going to have to move from driving impressions to expressions. What readers do on the app will be as important as what they read. That is where things get really interesting for us as advertisers.

 

Exciting times to be a marketer.

 

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