Andy on Twitter

  • Isolation definitely sucks but one thing sucks more... The low grade, pathetic performance of mobile and internet i… ,
  • OK - just to be clear I am a Rugby tragic... but come on. Small Businesses in NZ that are the lifeblood of the comm… ,
  • Strikes me that this is the best time for all Newspapers to take down their online paywalls, capture a huge swath o… ,
  • Smart as. ,
  • Really fell for all the good people at and now out of work. Hang in there gang. We'll be back and you'll be back.,
  • WFH VC anxiety occurs anytime someone sends me an invite to a VC on anything other than . Its 100% predicta… ,
  • Incredible to me how introduces new products with features that should have been in the old products and inc… ,
  • Spent an amazing week with folks from around the world in Tourism. Australia showed them its best. Breaks my heart… ,
  • It that it’s a competition but the rules aren’t the strictest in the world. Norway has the same rules and did it… ,
  • Just beyond belief that this is all the Govt could muster. What do you think? For me this is just another instance… ,
  • Connect

Link Love

Tom is right, the lack of links in press releases is astounding. Equally astounding is how few companies and agencies have adopted the social media release format in its truest sense.

Where I am not so sure is around Tom’s suggestion that they don’t do it because they aren’t rewarded for it. While true  – I’ve yet to see PR people embrace search performance and relevancy into their metrics and strategies – I don’t think it is the reason they aren’t included.

Sadly, I think it is probably just laziness coupled with the usual editing anarchy that surrounds getting a release out.

I used to be puzzled about why PR people are so miserly about including links into their news releases and emails. Even those PR people that know that they should…often don’t.

Yet links are a key Internet currency. Why don’t they understand this?!

And I’m fed up of adding links to my posts about their clients and other relevant material because they are absent from the background materials.

I’ve come to the conclusion that since PR people aren’t putting links into their communications then I shouldn’t need to put those links into my posts. Clearly, if it were important to them, then the links would be there in the source material.

I used to be puzzled about this behavior but now I think I know why: The reason for the lack of the hyperlink — the most fundamental element in a digital document — is that PR people don’t get any credit for it.

PR people are paid for story placement — which is just one side of the story. The SEO benefits from a well-linked story are worth much more.

A link from high-ranked news site will provide far more than a momentary boost in traffic to a company’s web site. It provides a high degree of trust that Google uses to determine rankings in key search results.

This is much much more valuable than the actual news or feature story itself because it affects Google’s ranking of the company web site for a very long time.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]