Andy on Twitter

  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
  • It remains baffling to me why folks can't distinguish between private sealed mail and very public communication on… ,
  • Great read from Jared Diamond: lessons from a pandemic | Financial Times - ,
  • Likely due to my contribution of late... Whisky production goes from strength to strength - via @shareaholic,
  • Love but word of caution on their Flight Credits. Read the small print. My reco is just ask for a refund. Bit of a rort...,
  • McLaren Group remembers the tragic passing of its brilliant founder ,
  • Don’t you just love all these comparisons suggesting this is just like the GFC. ,
  • European Commission Presents Guidelines to Reopen Tourism | Travel Agent Central ,
  • The death of the office ,
  • A class act and the right way to handle things. In stark contrast to many others...A Message from Co-Founder and C… ,
  • Brilliant read... Signaling as a Service « ,
  • Great read... China: Out of Lockdown - We Are Social Australia ,
  • I reckon with all this isolation and time we start an Apple Revolution (admittedly #1,000 on my todo-list) where we… ,
  • Apple calls it the Magic Keyboard because the current keyboard is unmagical. But we paid for magic - and got shit.… ,
  • Ok, I'm an fanboy... but why not offer to upgrade recent Macbooks? None of these features warrants a new sys… ,
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Into the Dark Forest We Go

I’m encountering more and more friends that are retreating from social media and finding new ways and places to engage. Tired of the spam, trolls, fake news, real news, and more… they are done. Yancey expresses this trend well.

The Internet is becoming a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

Podcasts are another example. There, meaning isn’t just expressed through language, but also through intonation and interaction. Podcasts are where a bad joke can still be followed by a self-aware and self-deprecating save. It’s a more forgiving space for communication than the internet at large.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Snapchat, WeChat, and on and on. This is where Facebook is pivoting with Groups (and trying to redefine what the word “privacy” means in the process).

These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments. The cultures of those spaces have more in common with the physical world than the internet.

That isn’t to suggest Facebook, Twitter, Instagram and others are going away. But some of our attention will. And that has huge implications for marketers.

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