Andy on Twitter

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  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
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  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
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  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
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Great Idea. Not so clever Marketing.

I really like the idea of readability. Remove all the clutter. Save stuff you want to read in a clean, easy to read format… read on any device… Trouble is I already have one App for that and no way of testing Readability without paying the monthly fee.

Here is what I’d suggest they do:

  • Intro a 30 day trial
  • Charge for Apps but not the browser plug-in – you can get the free App here
  • Remove the monthly charge – this is a perceptual leap for many folks like me. Sure, it’s only five bucks, but monthly? Give folks a three month option. Or let them buy a year packaged with a discount.
  • Not sure I get the writer/publisher benefit angle. Sounds nice but hardly seems like a cause to support?

Selling on the web is all about pricing dynamics. Readability looks great and will do well with some.

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