Andy on Twitter

  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
  • It’s interesting to me how when a company () details how it will respond to legislation it is deemed by the… ,
  • Good read on the interference of Govt in how the Internet works... Internet's founder, US officials slap down News… ,
  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
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Frame or Die

Aaker gets at the importance of framing. Worth a read

Framing has an impact on the purchasing (and voting) decisions people make. Studies have shown that people consistently prefer 75% lean meat to 25% fat, that an organization making a handbag will be perceived as warmer but less competent if a dot org label is attached to it, that the consumption of wine with a North Dakota label will be less enjoyable than the same wine with a California label, and that a risky decision framed as a potential gain will be preferred over one framed as a potential loss (Tversky and Kanneman’s prospect theory, reported in their classic 1979 article).

… When building a brand, instead of arguing about the superiority of the brand, focus on framing the discussion so that competitors’ arguments are not even on the radar screen, because they don’t speak to the key element of the brand decision.

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