Andy on Twitter

  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
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  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • The time has come for the Federal Govt to set a common standard for hot spots and get the State Govts to align with… ,
  • how other states can declare all of Melbourne a "hot spot" is nothing short of draconian and ridiculous. When will… ,
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A Web Where Ignorance Is Bliss

At least for those looking to monetize it.

A story is unfolding about the third largest advertiser on Facebook. I’m not going to mention their name – I don’t want you to go there. Needless to say, they are monetizing the web by praying on the less savvy browser. What they are doing doesn’t seem illegal, but it is wrong.

What is it? It’s a paper-doll-type site that lets you put eyeglasses and mustaches on top of a funny looking baby’s face. At least that appears to be what it is; before you can do anything the site says you have to install "a browser plug-in to present an enhanced experience." If you do so, according to the fine print, your browser’s default search and home page will be switched to Bing. Once you do so, the affiliate company behind the toolbar, called Zugo, will capture a slice of the revenue whenever you click on a search ad…

… Microsoft’s Bing, like many other companies online, offers affiliate marketers a percentage commission for revenues they drive to the company. When Zugo gets users to use Bing, those users will click on some number of search ads. Bing will charge advertisers for those clicks, then give Zugo a percentage of that revenue.

At some point, there needs to be an ethical standard for affiliate marketers. And if the industry doesn’t do it, I’m sure the Government will. Marshall is right, prompting people to give access to their browser’s settings under false pretense, and then changing their search provider and home page, is unethical.

Facebook, like any fast growing, young enterprise, in an equally young industry, has it’s work cut out for it in managing dynamics like this. Moves like their late-night retraction of its controversial new feature that allowed 3rd party apps on the site to request the home addresses and phone numbers of users was a good move and gives me confidence that they will sort this as well.

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