If so, Rishi Dave, our Exec Director of Online Marketing, is hosting a Dell Social meet-up during SXSWi this year. I will be attending, along with our Social Media community leaders. Come say hello, enjoy some food and drinks. Event details on EventBrite – #DellSocial
The Power of Sponsored Stories
Love this data point from the Facebook team. Are Facebook and Twitter at the core of your marketing strategy? If not, they need to be:
Ad Age: You recently launched a new ad product called "sponsored stories" so that when a user "likes" a business, that action gets turned into an ad, complete with the user’s name and image. What is the strategy there, and were there any concerns of backlash from the users?
Mr. Fischer: The direction we’re going in is really around building brands. We’ve proven that having an ad for a given brand with a friend’s name at the bottom of it– it might say, "David Fischer likes Coke" — that impact of having a name will increase brand awareness by 68%, and it has a four-times increase in purchase intent. That really is the power. And that’s the kind of brand associations we’re trying to build for companies. Branding should happen around people.
What We Are Doing To Help NZ
The recent New Zealand earthquake hits home for me. As many of you know I’m originally from New Zealand – a Kiwi. This natural disaster was absolutely devastating for NZ, destroying Christchurch and creating a significant loss – of life, property and quality of living.
As a company, Dell stepped up. We’ve donated (and continue to) Latitude laptops and made a $125,000 USD cash contribution to the New Zealand Government Fund.
We now have an employee match program that allows all of us to make a difference. Dell has allocated $200,000 to match team member contributions to help New Zealand. Dell will be matching team member contributions dollar for dollar, up to $10,000 per employee.
Here are some places you can go to make a difference:·
What We Are Doing To Help NZ
The recent New Zealand earthquake hits home for me. As many of you know I’m originally from New Zealand – a Kiwi. This natural disaster was absolutely devastating for NZ, destroying Christchurch and creating a significant loss – of life, property and quality of living.
As a company, Dell stepped up. We’ve donated (and continue to) Latitude laptops and made a $125,000 USD cash contribution to the New Zealand Government Fund.
We now have an employee match program that allows all of us to make a difference. Dell has allocated $200,000 to match team member contributions to help New Zealand. Dell will be matching team member contributions dollar for dollar, up to $10,000 per employee.
Here are some places you can go to make a difference:·
A Book You Should Read
Hugh’s latest book is a fantastic read… well work the time and money. Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. It’s a book you will keep coming back to.
