Good thoughts on the elevator pitch…
So the methodology for a good elevator pitch is simple, and centres around five ‘P’s: pain, premise, people, proof and purpose.
THe Elevator Pitch
Dell leading green brand
Great news, especially given all the hard work we have been doing to Green Dell.
According to Michael Gale, president of Strategic Oxygen, "As we watch companies make financial commitments to the environment with innovation and marketing, it is interesting that the differentiation among the various brands is so small. However, given Dell’s long-term and consistent commitment to sustainability, I am not surprised to see it at the top. The challenge is going to be building differentiated value over time."
GreenFactor is the first research to document and track what the top green buying attributes are for the B2B tech sector and which companies are perceived by IT buyers as getting it right. Today’s research findings, when coupled with the July study, have identified two distinctive segments that IT buyers use to judge companies – "Brand Products" and "Brand Operations."
Value Is The New Green
Great column from Mark Penn on value. He is on the money…
So here’s a call to all companies: evaluate everything you are offering consumers to see how you can infuse the value of good value into your brand. And get as passionate about it as you’ve been about becoming green.
Productivity Boosters
Couple of little boosters here:
- If you are using OneNote – and you should be – hitting the Windows+S key will activate a screen capture. Highlight the area you would like to capture and it will drop it into your notebook.
- Download Canvas for OneNote from Microsoft Labs. If you have a big monitor this is a great way to access and arrange your notes.
- Download “Do Not Disturb” for Outlook and do away with pesky emails while you try to focus on a task at hand.
social sites eclipse email
Nielsen measures interest in categories by the percentage of the web audience that regularly visit such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turning up at social network sites.
This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its "Member Communities" category which includes both blogs and social network sites.
Of these sites, Facebook has highest average time per user, found Nielsen.
The researchers also found that social networking sites are managing to reach a very broad swathe of web users. The fastest growing segment of users turning up and using social sites over the last year was among 35-49 year olds.
In particular, the report noted, almost a quarter of Facebook’s users were known to be over 50 years old.
