Andy on Twitter

  • Beggars belief that our government can abandon all democratic processes, enforce isolation, lock down cities but no… ,
  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
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Measuring Brand Mentions In Conversations…

New firm to track brand mentions in conversations…

On average, Keller Fay finds that people discuss about a dozen brands
each day. The most discussed brands are media and entertainment
products like movies, TV shows and publications. But many people also
discuss food products, travel brands and stores. Target, K-Mart, Sears, J. C. Penney, Gap, Victoria’s Secret and Wal-Mart rank among the retailers most frequently mentioned.

…Mr. Keller said that companies could use word-of-mouth research to
guide their advertising process. For example, he said, Keller Fay
recently ran a search through a database of diary entries for a luxury
goods company to see what consumers were saying about it. It turned out
that people with high incomes were not talking about the brand, but
people who made less money were talking about it a lot. The luxury
goods company, which Mr. Keller would not identify, now plans to
refocus its advertisements to reach wealthier customers.

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