Andy on Twitter

  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
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Corporate Journalism

Stowe flags a contender for word (or phrase) of the week: Corporate Journalism.

[…] In conversations with another McKinsey colleague, Tom Hayes, a former NYT reporter, we came up with the term “corporate journalism” to describe what we were doing inside of the Firm: applying classic reporting techniques inside of an organization to determine what, if anything, was “interesting” and deserved attention. That filter, “interesting” is subjective. Through McKinsey’s lens it meant information that could enrich the firm through more client engagements and increase the effectiveness of its consultants.

This takes me back to a phrase that Mark Tolliver used lots when I was at Sun: “evidence based marketing“. In short, get rid of all the platitudes and well-worn phrases and start with the evidence – then back into they hype if you must. These two concepts together are powerful – communications, message-making, marketing, the act of business, all should start with investigative rigor and evidence. From there, a fair dose of honesty and transparency is required.

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