Andy on Twitter

  • At least Dan recognises he's running a dictatorship with little interest in other voices. Ironic quote given he's… ,
  • Imagine what Voice AI can add to this. ,
  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
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Tiring….

All this nonsense it getting to be too much. Advertising is dead. Branding Is Dead. Everything is dead… Oh my goodness… Give me a break. Seems all you need to score a page in a prominent magazine is to declare something dead. The blogs are entertaining though…

Proclamations such as these cloud what is really happening. We’re going through one of the most challenging, energizing periods of change marketing has ever seen. eMarketing is redefining the cost structure. Citizen journalists, blogs and the web are altering the information landscape. Buyers are becoming active recommenders and reviewers. New brands are being created at a faster and faster pace, and being made to a broader and broader audience. And the Long Tail is changing the way we think about our inventory, distribution and product mix.

Nothing is dying. It’s all changing. It’s all alive and well. It will all be very different. Sleep easy.

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