Andy on Twitter

  • I've also realised that my spelling on Tweets is about 1000x worse than anywhere. It's embarrassing. Oh well.,
  • Looing at speakers at big B2B conferences before I register makes me depressed. Want to hear from makers and doers… ,
  • Woohoo! Time eliminate manual note-taking and end not knowing if your Salesforce records are up to date... Dubber U… ,
  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
  • It’s interesting to me how when a company () details how it will respond to legislation it is deemed by the… ,
  • Good read on the interference of Govt in how the Internet works... Internet's founder, US officials slap down News… ,
  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
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News Blinks…

Jeff Nolan has some interesting thoughts following a panel with PR pros. Jeff is right in that communicators are just starting to fully get with the social networking revolution. More need to read blogs, write blogs, turn-up those RSS feeds and readers and get behind the social networking revolution. Thanks to hyper-blogger Steve for the pointer.

Couple of Jeff’s comments are worth further discussion. Having seen and tracked the data on release click throughs and readership from the newswires and also company news sites people do, in mass, read news releases. They also are a ‘technical’ communications tool (for the media and disclosure purposes). Where he is right is that mediums like the blog are steadily increasing as a news desimination and triangulation vehicle. And at some point in the future they might just replace the need for a press release in order to satisfy fair disclosure. Jeff says:

My advice to professional marketing communication people is to get engaged with blogs now by reading and observing. Learn the etiquette and patterns before deciding to tackle strategy for dealing with blogs.

The creed of the professional communications executive over the years has been to control the message. Get over it because there is no chance you can do that in today’s world. At best you can shape a message by guiding and honestly responding to blog content where appropriate.

At the NewComm Forum Stowe made some really interesting points that expand on this. Network effects advantage the early adopters. As the network multiplies outward those who established the early advantage of linking, commentating, and engaging in the conversations are advantaged. The Blogosphere will favor the early movers. Tip for Communicators – Stowe gave you this one… If for some reason you don’t have the confidence to jump into the blogsphere, start sticking your toe into the water by commenting on other blogs. Before you know it, you’ll be up to your neck in the blogosphere.

Another thought that Jeff had that kept coming up at NewComm was the need for Communicators to focus on search engine optimization. I made the comment that you need to search, but you also need to hire people to do search. Tip for Communicators – hire search optimization specialists for every campaign, program and brand you manage.

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