Andy on Twitter

  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Connect

Moving On

Today I announced that I’m moving on from what has been an incredible three years at Sun. When I joined the Company I was handed a huge challenge and together with the team we stepped up to it. All of them – from media and analyst relations through events, marcomm and Diana on the web – can take a lot of credit for helping all those connected to Sun understand that the turnaround is afoot and that Sun is back.

I want to thank all my team – Sun-side and agency-side – for all your support and friendship over the past three years (about ten years in the real world :-). Your kind words over the past day mean a huge amount to me. I am immensely proud of all we’ve done together and the perceptual change we’ve been able to drive in the market. The real story will be told by you as you shine a light on Sun’s successes – and what the new Sun stands for. We’ve built an amazing foundation on which that story can now be told. You are an immensely talented group and I’m certain you will continue to build on our successes and momentum. Take care of each other – I’m proud to have been able to work with you all.

This wasn’t a decision I made lightly. I have huge respect for Scott (and all of Sun’s leadership team) and believe Sun is back on offense, so the time is right for me to make my next move.

This is undoubtedly one of the most exciting times to be a communicator. A confluence of technologies – from blogs and podcasting to wikis and digital media – are radically changing marketing, supply chains and how buyers/consumers make decisions. The web is a platform that is changing forever the way communications occurs (citizens as journalists, commentators and pundits is the earliest sign of this change). New communities of influence are emerging.

It’s also a huge time of personal change for me as Kristen and I look forward to the arrival of a baby girl in April.

So now you’ve got a hint as to where my head is heading… Keep an eye on my blog for announcements.

I’ll also pen a longer note in the coming weeks on my time at Sun and some of the things I learnt. It’s an incredible company staffed and led by some of the brightest minds on earth. It’s a company with the right strategy, and the right leadership – all at the right time. Ok – so not everyone gets this but as the German philosopher Arthur Schopenhauer said “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”

Kia Kaha!

Comments are closed for this post.


  • Connect
How did you connect?   [?]