BusinessWeek reports that the Dems are thinking about rebranding. About time.

Although they might want to think about a new brand all together. Do you always need to rebrand – which implies fixing the past (at least to me) – vs. launching a new brand all together…

"Two articles I have read in the last 24 hours–one in The New Yorker about Joe Biden and Nicholas Kristof’s op-ed piece
in the New York Times today–specifically talk about the Democrats
"re-branding" themselves. I have an idea: Dems could stake out being
the party for "The Truth" between now and 2008.. David Kiley, BW