Article from Idil over at BM on the blogosphere… along with some good tips…

According to research from Burson-Marsteller, 31 percent of online public opinion leaders have blogs. The newsmaking process has become a collaborative process between the media and publics. Audiences who follow events through traditional and alternative channels, and sift piles of information to unravel a story, are replacing those who receive news only from well-known media outlets.