Great quote (thanks for the pointer Ross!) on the power of community – not just to build momentum but also lower operating costs and improve customer experience. Shai is talking about their Software Developer Network:

“…500,000 visitors per month. Aggregation of knowledge that is second to none. slashdot for SAP. SIs in India are hiring them 500 people at a time and saying for their first three months they are supposed to participate in SDN. Aggregation and knowledge and self-categorization has created an environment where you know the guy who is giving advice may have a point ranking that shows they don’t have a life, but a lot of knowledge. We are contributing perhaps 20% of the content. Average time from Q&A is less than 30 minutes, I wish our support channels were that effective.”