Andy on Twitter

  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
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  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • The time has come for the Federal Govt to set a common standard for hot spots and get the State Govts to align with… ,
  • how other states can declare all of Melbourne a "hot spot" is nothing short of draconian and ridiculous. When will… ,
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Media Notes

If you’re not reading Howard Hurtz’s Media Notes they are well worth a read. He’s got a great column on John Bolton’s U.N. nomination. What’s also interesting is how predominantly he points to the Blogs.

The must read is his piece on "The Coming News Crisis". Some interesting remarks on circulation at the Post:

This is a sensitive issue for The Post because circulation, while still a healthy 700,000, has been declining in recent years. Circulation goes up and down for a variety of reasons, but the fact that anyone can read any Post story online without paying a nickel has got to be up there. The reason you should care is that advertising revenue from the paper version is what supports this infrastructure of reporters, editors, columnists, photographers, graphic artists and others who make The Post what it is. If that’s eroded, the quality of the paper’s journalism will eventually suffer, and what you see online will suffer as well. (Obviously washingtonpost.com also has a number of Web-only features, including Media Notes, and generates some of its own ad dollars.) – Howard Kurtz.

Some interesting data from Eric Zorn from over at the Tribune:

"The percentage of people in their 30s who read a paper every day was 73 percent in 1972, and it’s 30 percent today. The average newspaper reader is 53. More and more people, trained by the Internet, believe that information should be free, and so give-away daily tabloids are springing up in big cities all over. I realize that media professionals are studying this problem full time, but what does your gut tell you newspapers should do to remain vital and profitable in the digital age?

I’ve long advocated media planning for PR professionals. I wonder how many are doing it today. Not many I bet. If they were they might be refocusing those campaigns on where readers are reading.

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