List of Web 2.0 Lists
Richard has a terrific list of Web 2.0 lists. Some of the lists he covers:
- Ask the eConsultant – seriously impressive list of web 2.0 companies, categorized.
- Web2.0Slides – “a self-running slide show of over 1,400 of the best Web2.0 sites.”
- RSS Vendors
Marketers Not Rushing To Blog
A new report from Forrester suggests marketers are not rushing to blogs and the like, preferring to stick with more traditional forms of interactive:
Mobile, RSS and advergaming may get lots of media attention, but many marketers are looking the other way. A new Forrester Research report shows that a wide spectrum of interactive marketers is continuing to bank on proven methods such as e-mail and search, and experiment with rich media and new forms of targeting. Yet most are hesitant to try RSS, blogs, social networking, mobile and in-game ads. – ClickZ News
I’m driving more into blogs, wikis, and search than I ever expected. Executing comes with a mountain of challenges – the greatest of which is getting broad organizational engagement in participatory mediums. Thanks to Steve for the pointer…
Participation Power Laws
Ross has a fascinating post on Participation Power Laws – along with an interesting diagram. What Ross is getting at is what so many companies miss in creating blogs. It isn’t about the posts and publishing as much as it is about engagement with the community.
When users participate in high enagement activities, connecting with one another, a different kind of value is being created. But my core point isn’t just the difference between these forms of group intelligence — but actually how the co-exist in the best communities.
MarketingProfs Daily Fix…
MarketingProfs has launched a blog – Daily Fix. Lead story falls into the current story trend of “why not to blog“. In this case, some of the reasons not to blog are the very reasons to blog:
10. You can’t control every message on a blog. (But message control has always been an illusion.) Right. So might as well blog. At least the loose creative act will result in more authentic messages with real-time feedback.
9. You’ll have to decide when to respond and when to ignore comments. Isn’t that the whole point? Don’t do it if you don’t want dialogue. And plenty of blogs simply turn-off comments all together, or, only turn them on for topics that they want feedback on.8. It’s hard to build an audience. It takes time, effort, and skillful promotion to build an audience for a blog. So get started now. Immediately. It’s just as hard using any other medium. If the point here is that it isn’t as simple as it might seem, I agree. But just because it is hard, doesn’t mean you shouldn’t take a swing at it.
And… 3. Blogging is addictive. You might not be able to stop. It’s also lots of fun. I agree!
Countering Conventional Marketing
In the upcoming war for Soccer mindshare, Nike isn’t countering Adidas with conventional marketing. Adidas is set to spend upwards of $200m on ads – some of which sound very creative. Rather than match them dollar-for-dollar, Nike has launched a MySpace style network for Soccer nuts:
The site, which launched on Mar. 15, will roll out to 140 countries in 14 languages. Hoping to make Adidas wonder why it spent all that money on mere ads, Nike is making the site a replica of top social network site MySpace.com (NWS ) for soccer-mad fans to commune with each other over their favorite players and teams, download videos, create discussion groups, and the like. – BusinessWeek
Nice move. Both strategies are probably right. Where one zigs, the other zags.
