Media Rating Points…
I’ve been meaning to write on the recently proposed Media Rating Points system. If you are a small business that can’t afford to pay for a media measurement solution, or an agency that needs a means of communicating results, then this could work well. I don’t like the idea of rating coverage… this introduces a layer of opinion and complexity not needed. Focus on opportunities to see and frequency of messages.
The MRP™ system includes templates and reach data. The templates can be downloaded free of charge by clicking here.
Don Bartholomew has a summary of the evaluation/measurement findings from the latest GAP IV study from the Strategic Public Relations Center at USC Annenberg.
Key findings include that respondents spent only 4% of their budgets on evaluation. In terms of measuring PR performance (articles generated etc.) this could be right but if this number includes measuring impact (did we change minds, move markets, influence decisions?) then it is way low. That number should be closer to 15-20%.
Read Don’s post for a thorough analysis and the differing metrics used by PR departments that report to the C-suite and those that report to Marketing. Having run both functions in a number of companies I was always impressed how the brand teams started with deep research into the customer. The PR teams generally started with a brainstorm. I’ll say no more.
Katie has more on this…
The Power Of Recommendation…
Sun CEO Schwartz points to a terrific move they are making:
“Which is why you’ll see something very interesting next week start to appear on Sun’s web pages and throughout our our on-line store. You’ll start to see product reviews written by users. You’ll see user defined ratings, right on our products. Just like book or product reviews as Amazon.com…”
They are starting with a few products and going from there. Brilliant!
This got me thinking about the need for a system for recommenders to be authenticated. Some kind of opt-in registry so those of us reading the reviews get even more transparency into who is recommending. As much as I would like it though, I’m not sure it is needed.
The very act of participating and the inherent transparency of the act turns blogs and the web into one big “transparency engine”. Sunlight is indeed the best disinfectant.
How To Get Traffic For Your Blog
Seth has a good list on how to drive traffic to your blog. Thanks to Stowe for the pointer.
On OPML Feeds
PR Week has a short but good piece on OPML in which I’m quoted along with Steve who touts their value in demonstrating that influencers are reading the blogs they are targeting. The assumption of course being that we read the all blogs in our OPML file 🙂 Steve also points to a good peice over at Techcrunch.
Leslie’s Got A New Blog
Leslie Gaines-Ross, who recently made the move from Burson-Marsteller to become chief reputation strategist at Weber Shandwick has a new blog. Similar to her last one it focuses on CEO Reputation stuff.
“An Exchange (like the New York Stock Exchange or London Stock Exchange) is a market where securities, options, futures or commodities can be bought and sold. In my world, reputation is its own form of currency. An organization, leader, company or country trades its reputation on the open market for the best talent, partners and investors that it can attract. The entity also uses its reputation to bolster its standing and win support in times of crisis or uncertainty.”
Thanks to Paul for the pointer.
