Archive for the ‘Link Love’ Category

News Corp acquired Intermix this morning – they run MySpace. Here’s what Murdoch had to say:

"What is happening is, in short, a revolution in the way young people are accessing news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a god-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel. Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it."

From Shel and Scoble. I really disagree with some of Scoble’s recent comments on not making your posts accurate in terms of content. But this is a pretty good list of best practices.

I really like the idea of writing a book as a blog. Wonder if comms teams shouldn’t do the same for company publications?

Great Op-Ed in AdAge on disintermediation by John Battelle. Bloggers are the new middlemen. The thing that really resonated with me in this story is the notion that content is being trumped by intent. I now search. Search overrules any predispositions I might have had based on content.

"If content is not found when intent is declared, well, you lose." Search engine optimization and search skills will become hallmarks of great communicators going forward.

Jeremy ponders what the heck is up. I’ve been wondering the same. Not only is it bloody slow but also ever increasingly inaccurate with a long time lag. Sigh… Thoughts anyone?

Doubleclick’s third annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across ten product categories, according to MediaBuyerPlanner.