Big Bloggers Move To Big Agencies…
Steve is off to Edelman, the second A-list blogger to sign with a big agency. Having spent many years in large agencies I am sure he will enjoy the scale and scope of the work you get to do. Congrats…
Why I Don’t Care…
That Google acquired Measure Map. Their home page sure looks pretty. But given I haven’t/can’t use it I don’t care – why all the buzz about something so little have experienced?
What I do care about though is integrated communications measurement – for that I’ll turn to the likes of Biz360. The ability to correlate performance across mediums, competitors, industries and topics is vital to getting a grip on marketing performance.
If Google imbeds Measure Map into it’s new reporting tools, that would be great. And then if they launch those new reporting tools, that will be greater. But if Biz360 can aggregate that reporting, that would be better.
And here is a whine, rather than Google running around making "interesting" acquisitions, I wish they would dramatically improve the utility and interface of their current reporting tools – the stuff in the public domain that the rest of us have to live with.
SLI Systems Blog
My buddies over at SLI Systems have their blog up and running… Welcome! Eurekster is over here.
The New York Mag On Blogs
A big story from the New Yorker. Steve has a great summary.
As you read it, you see the continued focus on what makes the A-list tick. I wonder how much bloggers really care about whether they are making the lists or not. I could care less. I’m sure some care lots.
What would be really interesting is a story on what makes bloggers tick – what we care about. For me it’s about the creation, exchange and archival of ideas. And, the simple utility of staying in touch with friends and folks with a similar interest that aren’t in my daily circle.
Olympics Blogs…
With the Olympics a day or so away, take a look at these two blogs. Both are excellent implementations from different directions.
The first, Visa’s Journey to Torino blog engages Visa Olympians in the run-up. Rather than purely a branding event, Visa is showing the depth of its work and relationship with the athletes.The other, Coke’s, is from the perspective of people attending the games. It’s great to see blogs being used by such large marketers as an integral part of their communications efforts.
Southwest also made it’s first forray into the blogosphere today – their “Adopt A Pilot” blog supports a great community effort they have underway in which pilots engage actively with students in classrooms. It shows lots of promise.
disclosure: The Lark Group provided counsel to Southwest on this blog at its early stages and we work closely with RD2 – a terrific brand and design agency based in Dallas. And, per my previous posts, The Lark Group worked closely with Visa and their agency, Fleishman-Hillard on The Journey blog.
