Andy on Twitter

  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Victoria still in a state of total disarray with regard to covid testing and comms. DHS phones melting down. Covid… ,
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Why I Don’t Care…

That Google acquired Measure Map. Their home page sure looks pretty. But given I haven’t/can’t use it I don’t care – why all the buzz about something so little have experienced?

What I do care about though is integrated communications measurement – for that I’ll turn to the likes of Biz360. The ability to correlate performance across mediums, competitors, industries and topics is vital to getting a grip on marketing performance.

If Google imbeds Measure Map into it’s new reporting tools, that would be great. And then if they launch those new reporting tools, that will be greater. But if Biz360 can aggregate that reporting, that would be better.

And here is a whine, rather than Google running around making "interesting" acquisitions, I wish they would dramatically improve the utility and interface of their current reporting tools – the stuff in the public domain that the rest of us have to live with.

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