- Australia is a prime target for digital disruptors: Boston Consulting Group’s CEO nails what Aussie businesses need to do to stay alive. “Australian companies are in danger of being pushed aside by innovative competitors from at home and abroad unless they move more quickly to catch up with the digital revolution.”
- What is your cognitive bias… go on, have some fun, find out.
- So much for privacy. Are you correlating purchase data with advertising behaviour? Here’s how. Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.
- And on privacy… more than half of mobile users don’t want their location tracked. And the reason is practical. Of the 50 percent of participants who didn’t want to be tracked online, privacy was the No. 1 reason offered, at 51 percent. Another 13 percent didn’t want to receive too many messages and 8 percent were wary of irrelevant messages. An additional 5 percent of users were afraid a marketer would manipulate their information or send inappropriate and uninteresting messages.
- Your actions will be tweeted. Southwest deals with a Twitter issue, the wrong way. Again exposing how quickly a great social program can be corrupted and polluted by actions at the edge of the network. In short, have you trained your frontline staff on social media and your preferred response to issues.
- Yes We Cannes: Chris has some great takeouts from his journey to Cannes. Wrestling Possums is a blog to follow.
Welcome to the Daily Lark, the rants, ramblings and musings of Andy Lark – serial opinionator, mover and shaker
