THe Future Will be Curated
Spent today at Signal – Federated’s conference here in Austin. Was as good as the LA version. Like SXSW for adults. Some bloody smart start-ups coming our way. Loved the conversations around curation. Then saw this profile on Yuri in Forbes. He is right:
The amount of information people digest, says Milner, is doubling every two years, now that so much of our time is spent in front of screens. That overload leads to shorter attention spans, shorter units of communication and a dire need for curation. Our friends are filling that role on Facebook, but before long, Milner believes, the machines will be more involved, much the way Facebook now suggests new friends for you. "You need a second degree of curation.”
Milner agrees with Oxford University anthropologist Robin Dunbar’s theory that our brain can handle only 150 stable social relationships at any given time. But while the size of our circle may not change, the mix will. Someone in China who speaks no English may be a better social connection than someone you’ve known for years. In a decade or so automatic language translation will make it seamless to communicate with new friends in China. "Facebook now is mostly about people you know," he says. "In the future it could be about people you know less but are more important."
Milner also sees Facebook competing with Google to become the place you go to search for information. "Facebook can be an accumulation of different intelligences," he says. "Ask a question, [get it] translated into many languages and somebody, somewhere in the world, will have an answer."
"Facebook will get to 1 billion users" in the next couple of years, says John Lindfors, an ex-Goldman banker who joined DST Global last year. "It’s the platform for a new Internet ecosystem."
Coming to SXSW?
If so, Rishi Dave, our Exec Director of Online Marketing, is hosting a Dell Social meet-up during SXSWi this year. I will be attending, along with our Social Media community leaders. Come say hello, enjoy some food and drinks. Event details on EventBrite – #DellSocial
The Power of Sponsored Stories
Love this data point from the Facebook team. Are Facebook and Twitter at the core of your marketing strategy? If not, they need to be:
Ad Age: You recently launched a new ad product called "sponsored stories" so that when a user "likes" a business, that action gets turned into an ad, complete with the user’s name and image. What is the strategy there, and were there any concerns of backlash from the users?
Mr. Fischer: The direction we’re going in is really around building brands. We’ve proven that having an ad for a given brand with a friend’s name at the bottom of it– it might say, "David Fischer likes Coke" — that impact of having a name will increase brand awareness by 68%, and it has a four-times increase in purchase intent. That really is the power. And that’s the kind of brand associations we’re trying to build for companies. Branding should happen around people.
What We Are Doing To Help NZ
The recent New Zealand earthquake hits home for me. As many of you know I’m originally from New Zealand – a Kiwi. This natural disaster was absolutely devastating for NZ, destroying Christchurch and creating a significant loss – of life, property and quality of living.
As a company, Dell stepped up. We’ve donated (and continue to) Latitude laptops and made a $125,000 USD cash contribution to the New Zealand Government Fund.
We now have an employee match program that allows all of us to make a difference. Dell has allocated $200,000 to match team member contributions to help New Zealand. Dell will be matching team member contributions dollar for dollar, up to $10,000 per employee.
Here are some places you can go to make a difference:·
What We Are Doing To Help NZ
The recent New Zealand earthquake hits home for me. As many of you know I’m originally from New Zealand – a Kiwi. This natural disaster was absolutely devastating for NZ, destroying Christchurch and creating a significant loss – of life, property and quality of living.
As a company, Dell stepped up. We’ve donated (and continue to) Latitude laptops and made a $125,000 USD cash contribution to the New Zealand Government Fund.
We now have an employee match program that allows all of us to make a difference. Dell has allocated $200,000 to match team member contributions to help New Zealand. Dell will be matching team member contributions dollar for dollar, up to $10,000 per employee.
Here are some places you can go to make a difference:·
