Archive for February, 2011

Interesting snippet from Nielsen … with over 420 million online users and counting, it’s not surprising that China can claim the title of world’s largest Internet community…

• More than half of Chinese Internet users regularly blog and use social media
• The average user now spends nearly 20 hours per week online
• Significant growth opportunities exist in the business transaction space

If you don’t follow the Edelman Trust Barometer, you should. Some key points from Steve’s latest blog post:

• There’s been a decline in trust in "a person like myself" and regular employees, arguably because of "over-friending"
• Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
• Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
• To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

I also thought this construct was pretty good. My only concern is that the various leaves are obscured in the river of news.

If you don’t follow the Edelman Trust Barometer, you should. Some key points from Steve’s latest blog post:

• There’s been a decline in trust in "a person like myself" and regular employees, arguably because of "over-friending"
• Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
• Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
• To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

I also thought this construct was pretty good. My only concern is that the various leaves are obscured in the river of news.

I really like the idea of readability. Remove all the clutter. Save stuff you want to read in a clean, easy to read format… read on any device… Trouble is I already have one App for that and no way of testing Readability without paying the monthly fee.

Here is what I’d suggest they do:

• Intro a 30 day trial
• Charge for Apps but not the browser plug-in – you can get the free App here
• Remove the monthly charge – this is a perceptual leap for many folks like me. Sure, it’s only five bucks, but monthly? Give folks a three month option. Or let them buy a year packaged with a discount.
• Not sure I get the writer/publisher benefit angle. Sounds nice but hardly seems like a cause to support?

Selling on the web is all about pricing dynamics. Readability looks great and will do well with some.