Eloqua Gets A Shot In The Arm
Eloqua – a product we use extensively at LogLogic – got a shot in the arm from U.S. VCs by raising US$13-million. We’re going to see more marketing technology like Eloqua which rather that existing as a standalone product runs on your dominant sales and marketing platform – in our case Salesforce.com. This has been part of the challenge for many of the marketing measurement vendors – without a dominant marketing suite or application to pivot off they can’t establish any reach throughout marketing organizations or real momentum. There is a real need for a suite of applications for the communications practitioner – something that perhaps blends Salesforce, biz360 and socialtext.
Sad…
In a sad reflection of the ever diminishing rights of people and extreme reactionary – and entirely unaccountable – travel policies here in the US a company has sprung up that will ship your products to the hotel for you…
Analyst Consolidation Continues…
This time it is Aberdeen getting gobbled-up by marketing firm Harte-Hanks. Aberdeen Group will remain as a separate operating unit and keep the Aberdeen Group’s fact-based research brand. Aberdeen have been long regarded the most, well, vendor-friendly of the analyst firms so this is probably a good fit.
Wired News: Web 2.0 Winners and Losers
Flickr wins in Wired News reader poll. Interesting that Odeo also gets high marks – need to go play with that. del.icio.us comes in at #3 – probably my fave.
Without del.icio.us, I’d be drowning in a morass of bookmark clutter. Seriously, drowning. Every article I’ve saved for later, every YouTube video I’ve earmarked for repeat viewing, every cache of free MP3s, every (ahem) NSFW page I come across. It all gets posted to del.icio.us. It’s truly a lifesaver.
Ludicrous
Virgin is banning the use of ‘certain’ Dell and Apple laptops. Certain? How will they possibly enforce this? Has it occurred to them that the same manufacturer for Dell and Apple also makes the batteries for Sony and others?
What bothers me so much about current security policies is their implementation – cumbersome, half-arsed, and complicated. Everything a good security and safety policy shouldn’t be. Dell rightly says this is an overreaction. I’d call it plain stupid.
