Interesting thought on the Pepsi Challenge
Here’s an interesting thought on how Coke can pivot off Pepsi’s current communications challenges. As a spectator in the Cola wars I’ve long thought that Coke’s marketing is, well, boring. Lacking in guerrilla activity. This could be a real good move for them.
Podcasting Emerging As…
Radio Business Extension… Adage reports… Many podacasts are restricted to talk due to copyright issues. Not for much longer:
Podcasting, the new medium burst from the confluence of iPods and audio downloads, is advancing at incredible speed as more marketers and media owners incorporate it as an extension of the radio business.
Clear Channel’s Z100 initiative is the first in what it hopes to be a national podcasting strategy that allows listeners to download snippets of popular programming, either individually as an MP3 file or as part of an RSS stream (RSS stands for "really simple syndication"). The podcasts, free to consumers, will be ad-supported and the company is reportedly shopping 15-second spots to advertisers. – AdAge – Abbey Klaassen
News Blinks & Pointers: June 1, PM ’05
- Yahoo publishes blogging guidelines – story via Jeremy
- RSS your press releases…
- How to do media training you are really going to need… the S49rs media training video fiasco… here are the videos… and as he says … "you do something controversial, it will have an impact on this team… and what you say is not only a relfection of yourself, its a reflection of the San Francisco 49ers…" OK, this was developed for a specific audience and is going to be taken wildly out of context but why would you do this knowing that everything you do is being covered by the media? Oh dear….
Record Falls…
Mari-Cha has done it, breaking the 100 year record for an Atlantic crossing under sail. What’s amazing is the smaller Kiwi boat, Maximus, is only 3 hours (40 miles) behind her and still might be able to hunt her down for a win. Ok, it’s not a Podcast but here is a call from Mari-Cha on the record falling.
This morning, in thick English Channel fog, Robert Miller’s (Hong Kong/New York, N.Y.) 140-foot (43m) Mari-Cha IV passed through the four-mile-long gate off the Lizard on the Rolex Transatlantic Race to break the 100-year-old record set by Charlie Barr on board Wilson Marshall’s 185-foot (56.4m) Atlantic. Miller’s giant state-of-the-art racing schooner completed the 2,925-nautical mile passage, east across the North Atlantic between New York and the Lizard, in a time of 9 days, 15 hours, 55 minutes and 23 seconds-a full 2 days, 12 hours, 6 minutes and 56 seconds faster than Atlantic’s record-breaking voyage 100 years ago.
"It is a great feat," commented Mari-Cha IV’s owner Robert Miller. "For a record to stand 100 years, and we’ve had the honour to make an attempt and be successful at it–I am over the moon, overjoyed. It is fantastic. This was a very tough trip. We had six days of weather on the nose. We crossed the Gulf Stream, saw some very rough seas there and again headwinds and steep short seas on the nose, and the boat and the crew took a lot of beating." – Regattanews.com
