Beyond Bullets…
A great blog on how to get beyond the bullets of PowerPoint, Keynote or whatever your fancy might be. And some interesting comments on the opensource presentation project the FireFox team are undertaking. The use of a Wiki to create the presentation is an interesting idea. Could be a great way for brand marketers in large organizations to start accumulating thinking for the next vision pitch or messageboard – so long as they listen to Cliff and start with the story…
Brand America
Boston Globe as a fascinating story on the use of Blogs in public diplomacy – and the opportunity they hold to improve Brand America abroad.
Java.Com
Take a look at the new Java.com from Sun. Great looking site and one of my fave places for free software. Wish the Apple zone was clearer… Here’s my new fave time killer…
David Berlind In PRWeek…
Good interview with David in PRWeek…
PRWEEK: Put into your own words what you’re attempting to do [with the media transparency channel].
BERLIND: Established media is coming under attack as a result of some serious and unfortunate gaffes in credibility. The timing of that coincided with the uprising of an alternative source of information: the blogosphere. Leading up to the WebCred conference at Harvard [where established media and bloggers met], there was a lot of clamor about journalists needing to be more transparent. I took that to heart, and said, "Well, my credibility has not yet been called into question, but it’s probably only a matter of time that it is." A lot of people were talking about transparency, but not many were practicing it. The only way we were going to move the needle on transparency is if someone starts doing it. The best definition I could come up with for transparency was to un-obscure that which is obscured. Generally speaking, the press obscures the raw material behind the work they do. You can only trust that the editor and writer didn’t misquote or edit the interview to change the context. Every media channel has a channel where they broadcast content. Channel 42 on my cable network is CNN. Why can’t I change the channel to 41 to see all the raw material? Just to keep them honest. Maybe practicing transparency means establishing your channel where all the polished content is, and, then, establishing a parallel one where people can get at the raw material.
Blink: Xintiandi
If you are heading to Shanghai, be sure to pay a visit to Xintiandi. Shanghai is dominated by stunning architecture – normally big and tall. Xintiandi is a rework on the outdoor shopping mall popping up all over the US. But with stunning restaurants and food.
