Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
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My Categories

I’m going to get serious about my categories. First, they are a key organizing element and integral to the information architecture of the blog. Second, I’m keen to write on a range of topics and don’t want you bothered by, say, hotel reviews and rants on Super12 Rugby when all you are really interested in is Communications. So, here is my thinking.

  1. Communications:- writings on brand, media, public and analyst relations.
  2. Media:- thoughts on media trends and reporting.
  3. Social Networking Technologies:- on blogging, wikis, participatory communications
  4. Reviews & Raves:- reviews on books, music, hotels, wine and food. In fact, just about anything I’ve paid money for.
  5. Crossings:- thoughts on growing successful enterprises with a heavy marketing bent. I do a lot of work with New Zealand and Australian-based start-ups. These pieces are intended for them.
  6. Technology:- writing what is happening in tech
  7. Sporting Rants:- rugby, sailing, women’s’ Olympic volleyball

The focus of my blog remains unchanged – the revolution occurring in communications and business driven by the ethics and transparency crisis and the emergence of social networking technologies. I’m a firm believer that traditional communications practices such as PR and brand communications are being turned on their head by a confluence of events.

Let me know if this helps or if there are other categories I might add to help you navigate my site.

6 Responses

  1. By jeremy barnish on February 28th, 2005 at 3:57 pm

    What about Kiwis?

  2. By Andy Lark on March 1st, 2005 at 12:48 pm

    Great thought!

  3. By Clive Armitage on March 2nd, 2005 at 10:27 am

    How about a section paying homage to the England rugby team?

  4. By Andy Lark on March 2nd, 2005 at 3:58 pm

    Yeah – I could probably wrap the English Rugby team, the Lions and the English seven-aside team all under one category: Girlymen

    • By Mauricio on March 6th, 2012 at 1:14 am

      we’d be posting dauptes on the website, I still had a few huhs? in the room. A bit quaint (and scary!)Anyway, glad to see you’re doing well. Keep up the good work.

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