- No participant understood the mechanisms associated with RSS/subscribing to a blog – not even the minority familiar with the term “RSS.”
- Few participants even recognized that they were on an actual blog – and once they did, had a very different reaction to the information presented.
- A minority of participants understood how to navigate within the blog itself – with most being confused by areas for recent posts, categories, trackbacks and even the comments and archives functions.
Download the study if you’d like more. Their conclusion is:
broad comprehension is fairly far away – and better design and terminology are essential. All those tested were optimistic about blogs following the test, with many expressing interest or enthusiasm for what had been a new experience. However, few felt that the presentation of functionality and navigation was intuitive, and many wondered why more effort had not been put into education.
Oh what to do…