Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Do As I Say, Not As I Do…

If I’d really thought about it, you’d be linking to www.andylark.com/blogs. I would have thought carefully about my URL. But hey, I was all swept-up in the rush and excitement of blogging. Now I’m kind of stuck with it. Unless I can get everyone to update their links and do all that other necessary stuff.

Harry Joiner just made the big URL switch so I’ll be watching to see how he does. You can now find him over at Marketing Headhunter – which says lots to those that don’t know Harry about what he does.

And bonus… straight from Harry’s site, a link to Larry’s site with some interesting marketing trends.

One Response

  1. By Marion Vermazen on July 17th, 2005 at 11:09 am

    When I left Sun I had to change my URL. There is definitely less readership when I have a personal blog instead of a Sun blog but I suppose one could say it is quality versus quantity. The people who find my new blog are usually looking for it. Luckily the size of my audience is not highly correlated to my enjoyment of blogging. What I haven’t really figured out is how to measure whether my readership is growing. If you had wanted to use http://www.andylark.com/blogs how would you have done that? Would that meant hosting your own blog?

    –> from Andy: You could host your own blog. Or, you can domain map (people call this all kinds of things) the URL to your Blog site. For instance, if you type in http://www.grouplark.com then that redirects to my blog. Still got to do the same with andylark.com… You raise a real issue with hosting your blog on a employer’s site – this was why I didn’t. At the end of the day the audience you want will follow content.

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