Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
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Buzzlogic Interview

Richard has an interview with Buzzlogic founder Mitch Ratcliffe.

R/WW: Why did you start this company?
It actually began with a question about how to deal with a blogger, from a friend who is the CEO of a public company. I found myself drawing maps to explain not just the connectedness of a blogger to others in the market, but the way that a blog’s influence varies from topic to topic. It was a short step from that to deciding, with Todd Parsons, to start the company in early 2004 – in order to find automated ways of analyzing influence.

Basically, I was doing something with those maps that is analogous to building a spreadsheet with pen and paper. There had to be a technological solution to gathering the data and a methodology for processing it into meaningful insight. We started by drawing maps with a project called MyDensity, which let bloggers display a fairly rudimentary social map around their blogs. It got some traction, but we ran through our crawling/hosting capacity without coming up with a business model to support it. That quickly evolved into a business built on providing much more detailed data to paying customers, since the backend processing was awfully expensive. We’ve always been focused on actually building a business, which is why we brought on a team and CEO Rob Crumpler, all who worked for next to nothing while we made progress toward the launch.

Now, the company has built an infrastructure that is both more powerful and much more efficient – so we are able to launch our first product, which is a hosted influence monitoring and tracking service that combines our analysis with tools for interacting with influencers, so that marketers can measure the results.

One Response

  1. By Brian Solis on October 14th, 2006 at 1:06 pm

    Hey Andy, first, it was great to meet you at the dinner over at Jim’s place. Second, love the blog. BuzzLogic is really interesting to me on many different levels…I’m meeting with them next week.

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