Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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You’ll be seeing more of this…

First it was a presence in Second Life, now it is brand channels on YouTube…

Paris Hilton has launched a brand channel on YouTube… YouTube gets to cover some of its extreme bandwidth costs (which some say are up $1m or more…) and the detrius get concentrated. Although the implementation is a little hard to see – search Hilton and your get a list of videos

Focusing through the lens of a brand could make navigating the site easier and concentrate viewing – but will that destroy the anarchy that currently prevails, propelling pointless but amusing crap to the front page? Maybe not but the imperative to make money had to come sometime.

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