Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Why You Must Keep Reading Books

From the NYTimes Magazine this weekend.

“What we are losing in this country and presumably around the world is the sustained, focused, linear attention developed by reading. I would believe people who tell me that the Internet develops reading if I did not see such a universal decline in reading ability and reading comprehension on virtually all tests.” — Dana Gioia, chairman of the National Endowment for the Arts

“Reading a book, and taking the time to ruminate and make inferences and engage the imaginational processing, is more cognitively enriching, without doubt, than the short little bits that you might get if you’re into the 30-second digital mode.” — Ken Pugh, a cognitive neuroscientist at Yale

2 Responses

  1. By Jeff on July 31st, 2008 at 5:30 pm

    Only if your wife would finish her book…that she started in college. I’d love to know what happens.

  2. By Peppy on September 16th, 2012 at 2:59 am

    Useful article. And just to be on-topic with the post, I don’t know for you girls but to me hair is the most iaroptmnt factor for my look. My hair stilist from the saloon where I go gave me around 2 months ago some type of hair oil which makes my hair grow faster and thicker. I don’t like to spam this blog so, who wants to find more details can click on my user name.Also sorry for my poor english

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