Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Still Emailing Hacks? Feed Them!

Charles from the Guardian explains why he isn’t reading emails anymore.

Feeds matter:

So I’m not going to read things that are obviously press releases because the possibility of it just being annoying or irrelevant is too great; I’m going to go to my aggregator instead, because I’ve chosen every feed there for its potential interest.

2 Responses

  1. By Gunther Larssen on February 1st, 2006 at 3:23 am

    Doesn’t that mean that you are allowing others to filter your news? How likely is that decision to generate breaking, timely and interesting news stories? It seems the risk is one of me-too reporting. Is that what your readers want/need?

  2. By Charles on March 15th, 2006 at 7:05 am

    Gunther – I called it my “aggregator” because I don’t watch news sites through it, I tend to watch people who are doing other things for themselves. One can pick up trends among the people who are leading-edge, if you pick the right feeds.

    But press releases really aren’t news. They’re a sort of manufactured.. thing. Occasionally there’s something useful; but news – in general – deals with *issues* and *questions*. Press releases are announcements. They don’t intersect as often as their generators would like.

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